Dear Webmaster,

I was wondering if you would like to do a link exchange with me.

 I have a relevant site to yours with quality content and a great reputation. I think it would be mutually beneficial for both of our sites if we exchange resource links. Doing so will offer great value to both our websites and readers.

Link exchanges are still very effective if done right and conservatively. The key is to focus on quality and relevancy.

These links are actually very powerful if the content being linked to is relevant and the site has a good reputation. In fact, linking out to great content is encouraged and practiced by many authoritative websites including: reputable businesses, bloggers and universities.

I know you are busy and thank you for taking the time to read my email. Kindly let me know if you wish to take action in a mutually beneficial partnership.

Sincerely,
Linking Manager